Sales people have a reputation as being pushy and unlikeable.
Considering that in general ‘people buy from people they like’, it makes us question whether B2B (business to business) and B2C (business to consumer) companies are giving sales people the right skills for the current customer.
The answer: not always.
In this article, we will look at a different approach that focuses on improving your sales results with great customer service, rather than so much through sales techniques.