The Importance of an Effective Customer Service Culture

Is London ready to impress and serve the masses of people flocking to the capital for the Olympics and Paralympics? A customer experience study by Sidona Group in 2011 showed that 59% of customers do not think the UK will be ready to provide a world class experience when London comes under the spotlight this summer. (Hatch, D. 2011)

With only a month away from the games we hope that this perception has changed and the companies are going to offer the highest level of customer service to create a lasting impression and a positive image. There have been campaigns to train thousands of hospitality and tourism staff to take on poor customer service by raising the standards. It is estimated that approximately £2 billion could be generated from the visitors so ultimately, it is quite obvious that organisations get financial benefits from good customer service.

In today’s market it is a requisite to provide exceptional service so the importance of a good customer service culture within the company must be highlighted and communicated on all levels. 

Some benefits of doing so include the following:

• Well-trained and recognised employees, who understand and connect with the customers, are confident in making decisions, find solutions and are aware of the complaints handling procedure, will inadvertently help improve the customer experience;
•  A company culture with high morale, trust and team loyalty, can increase the productivity;
• A good company culture can also be a powerful recruiting point. A workplace where one is motivated, satisfied, has a chance to develop and grow, can attract great candidates.

When building a culture in a company, it is interesting to note that customer service has gone through a transformation on account of the popularity of social media. Everyone has a voice now, be it through a tweet, Facebook update or a TripAdvisor review and organisations have to bear that in mind by training the staff to manage these social media channels correctly. The appointed customer service representatives from the company have the responsibility of monitoring the brand when it is mentioned on social networks.  A positive or negative experience could have the power to spread on a large scale and the likelihood of this becoming viral is much greater than it was in the past. Considering the fact that we are expecting over 500,000 spectators to London during the Olympic Games, the leaders and managers of organisations should recognise that the quality of every single mention of their particular company is more important than ever before.

Finally, for a customer service culture to be successful, everybody in the company has to be completely customer-focused because ‘the Customer is King’! Even if they are not always right, it’s about learning the trick how not to let them know that they aren’t right!

Source: http://www.offthemark.com/

View our Customer Service training courses at Capita Learning & Development.

What Makes An Effective Team Leader Or Manager?

Some managers inspire and motivate, but many fall short in their attempts to engage their employees. An "effective" manager takes responsibility for ensuring that each individual within his/her department succeeds and that the team or business unit achieves results. The good news is managerial skills can be developed through training, mentoring, and experience - it doesn't have to revolve around natural talent.

The top 5 most common traits in successful managers include communication, leadership, adaptability, relationships, development of others, and personal development.

As a new or established manager, what skills and behaviours should you be demonstrating in order to lead and manage successfully.

1. Communication - effective managers develop their ability to understand others' communication styles, as well as their own, and how they can be harnessed to create a positive impact on working relationships within a team and the wider organisation.

2. Leadership - Leadership is an essential quality for any manager but one that is sometimes overlooked during the process of promoting a new manager. As a new or established manager are you instilling trust, providing direction and delegating responsibilities effectively within your team? These are all characteristics, which can be developed.

3. Adaptability - The ability to adapt also contributes to a manager's effectiveness. When a manager is able to adjust quickly to unexpected circumstances, he is able to lead his team to adapt as well. Adaptability also means that a manager can think creatively and find new solutions to old problems.

4. Relationship building - Effective managers should strive to build personal relationships with individual team members, which helps build trust. When managers establish relationships with employees it builds trust and employees feel valued, which in turn leads to increased efficiency within the team.

5. Coaching others - Effective managers know when their employees need more development. Coaching skills drive performance within a team and help others achieve more of what they are striving for. Training is the first step to learning, coaching then accelerates that learning process to build skills and deliver real ROI.

If you are reading this blog post and you have experience of the positive effects of other qualities demonstrated by a successful leader or manager then please post your comments below.


In this training update from CAPITA Learning & Development we will look at these top areas that you, as a new or established manager, should be demonstrating in order to lead and manage successfully.

------------------------------------------------------------------------------------------------------------

Each year CAPITA Learning & Development develops hundreds of top leaders and managers through our Leadership and Management faculty. For more details please contact us on 0800 022 3410 or email us with your query: enquiries@capita-ld.co.uk