Hats off to newly qualified Masters students

An air of accomplishment filled Kingston town centre recently (21 January) as a year of hard work reached its conclusion and the first students graduated with an MA from the inaugural Internal Communication Management programme. Jointly run by Capita Learning & Development and Kingston Business School, the Masters is the only qualification of its kind in the UK, and is now accepting applications for a third successful year.

Students celebrate gaining their Masters in Internal Communications Management, run by Kingston Business School and Capita Learning & Development

What challenges do Internal Communication professionals face in 2014?

A recent study, State of the Sector, by Gatehouse asked Internal Communication professionals what their priorities were in 2014.

"The four top answers were similar to 2013: improving electronic channels (61%), leadership communication (61%), developing/refreshing an IC strategy (60%), and improving communication planning (52%). Enhancing line manager communication, building the IC team / capability and restructuring the IC function appear to have lost ground over the past 12 months."

Clearly more progress needs to be made in 2014 in areas such as improving electronic communication channels, leadership communication, developing an Internal Communication strategy, and improving communication planning.  But how do you develop your Internal Communication strategy?  Or how to you improve your electronic communication channels?

Capita Learning and Development offers a Diploma and Masters degree in Internal Communication accredited by Kingston University, designed to help Internal Communication professionals face these challenges. The Diploma and Masters programmes equip students with a depth of knowledge about communication, people and organisations, providing the knowledge and gravitas to operate at a senior level.

Click to watch video

Meet Rachel Miller, an Internal Communications Diploma attendee, and Director of All Things IC. Rachel tells us more about what she learned on the course,  the advantages of taking an Internal Communication qualification and how it helped her start her own Internal Communication consultancy.

Does analysis paralysis prevent you from managing effectively?

The ability to make decisions that are timely and powerful is a critical management skill; being overly contemplative and over-analysing a situation can be damaging as Shakespeare’s Hamlet would attest to.

So how do managers know that chosen decisions are the best ones and avoid falling into the trap of just “making a decision for the sake of it, because any decision is better than none?”

To help managers produce effective decisions there are a few simple rules:

Plan, plan, plan
A common error is reactive decision making - a situation that at best ends with a serendipitous result but more often with a poor outcome.  Planning allows for decisions to be made simply, comfortably and in an effective way.

Planning provides benefits to decisions:

• opportunity to establish independent goals through a conscious and directed series of choices
• a standard of measurement of whether there is movement towards or away from a desired result 
• finite (often limited) resources can be committed in a structured and orderly way

Do your research but avoid information overload 
Information overload can be defined as "a gap between the volume of information and the tools needed to assimilate it”; the more information overload, the worse the quality of decisions made. The overload of information can be related to problems processing and tasking, which impacts decision making.

• There are a number of factors concerning information overload and consideration of these may help focus information collection and processing:
• Personal Information characteristics - qualifications, experiences and attitudes 
• Information Characteristics - information quality, quantity and frequency 
• Tasks and Process - standardised procedures or methods for gathering information and undertaking work 
• Organisational Design - organisation processing capacity and relationship - both of which affect the ability to collect, assimilate and analyse information
• Information Technology - IT management, and general technology that assist with both collection and analysis

Keep decisions rational
It is often considered that people are rational, free to make their own decisions and therefore behave according to the rational choice theory - making decisions by determining the likelihood of a potential outcome, the value of the outcome and then multiplying the two. However, in reality, there are some factors that affect decision making abilities and cause people to make irrational decisions.

Cognitive and personal biases can lead to decisions being affected and it is therefore important to be aware, to understand and to reduce (or eliminate) these.

Some common biases in decision making include:

• Selective search for evidence – the tendency to be willing to gather facts that support certain conclusions but disregard other facts that support different conclusions 
• Premature termination –  the tendency to accept the first alternative that looks like it might work 
• Cognitive inertia – the unwillingness to change existing thought patterns in the face of new circumstances 
• Selective perception – screening out information considered unimportant 
• Wishful thinking – a tendency to want to see things in a positive light 
• Recency – the tendency to place more attention on more recent information and either ignore or forget more distant information 
• Repetition bias – the willingness to believe what one has been told most often and by the greatest number of different sources 

Use a logical approach
Within decision making, managers must consider a structured approach that ensures:

• Objectives are first established 
• Objectives are then classified and prioritised by importance 
• Alternative actions are developed 
• The alternative(s) are evaluated against all the objectives 
• The alternative that is able to achieve all the objectives is the tentative decision 
• The tentative decision is evaluated for more possible consequences 
• The decisive actions are taken together with any additional actions required to prevent any adverse consequences from becoming problems and re-starting both problem analysis and decision making.

Building effective decision making steps
Managers do not work in isolation in decision making and are most effective when working with the team when implementing the logical approach above. This enables a collaborative approach to developing the following steps - increasing awareness of and overcoming any possible social, cognitive and cultural obstacles along the way.

1. Establish team ethos -  creating and nurturing the relationships, norms, and procedures that will influence how situations are understood and communicated 
2. Increase group perception -  recognising that a situation exists that needs a decision exists 
3. Interpret - identifying competing explanations for the situation and evaluating the drivers behind those interpretations 
4. Judgment - sorting various possible actions or responses and determining which is more justifiable 
5. Motivation - examining the competing commitments and then prioritising and committing to team values/needs over other personal or social values 
6. Action - following through with action that supports the more justified decision 
7. Reflect on action

So, does analysis paralysis prevent effective management? It does – but following these rules will help to overcome potential decision making obstacles and prevent this scourge of the well managed organisation.

Written by David Mathieson, a learning consultant at Capita Learning & Development.

Do you play the Blame Game?

When something goes wrong, a number of organisations and managers need someone to blame and they set about instigating a hunt to put a name to the culprit without ever thinking of the impact that this has on employees.

When this happens employees will try to cover up mistakes and hide problems hoping that no one will find out. Genuine mistakes may go unnoticed and unreported which may lead to even greater problems in the future. The result is that nothing ever gets resolved.

Blaming Culture at Work

However, the impact of harnessing a blame culture is far greater than unresolved issues. Staff will lack initiative and creativity in case they make a mistake and are more concerned with covering their own back rather than engaging in more productive actions. If any staff member receives negative feedback for their actions, then this will soon become common knowledge within the workplace, especially if they have been dealt with harshly. This will result in them losing trust and respect for their leaders.

If you use or hear such language as “who is responsible for this” or “when will they ever learn?” then this is the language of a blame culture. Rather than being focused on learning how to improve the situation or on the solution, this is focusing on finding someone to blame because it is always someone else’s fault.

So how do you move from a blame culture towards a culture where people feel empowered to take responsibility?

• Recognise that everybody makes mistakes
• Thank people for bringing problems to your attention
• Praise what people have achieved
• Take responsibility for your own actions
• Clarify what lessons can be learnt
• Recognise staff for identifying problems early and for suggesting improvements

There is no such thing as failure, only results.  If we all learn from our results, then we can never fail. Just a small shift in mind set and language can make a huge difference.

Yvonne Bleakley
Learning Consultant, Capita Learning & Development

What challenges do Internal Communication professionals face in 2013?

Internal communication is rising high on the management agenda.  The demands being placed on internal communication professionals are also increasing. 

Effective Internal Communication

While internal communication may have been seen historically as ‘nice to have’, senior leaders are increasingly aware of its importance in maintaining a healthy and robust organisation that is fit for the future.

More and more evidence backs up these expectations.  A Towers Watson study comparing communication and financial effectiveness found that organisations that ensure effective internal communications are 1.7 times more likely to outperform their peers financially. The same study found organisations with effective communication and change management processes outperformed peers without this focus by a factor of 2.5.  The ‘Engage for Success’ movement is amassing a significant volume of evidence to show the business value of providing an engaging workplace environment.  Their work also demonstrates how communication and employee voice is a vital strand at the heart of a strategic approach to engagement.

This changing landscape provides a new set of opportunities for the communication professional – but a whole set of fresh challenges too. While developing and managing a communication infrastructure remains important, leaders are increasingly likely to demand support from senior communication professionals with real clout – who can provide guidance on how to communicate in the trickiest situations, and have earned the respect and credibility to be listened to.

So what are some of the challenges facing today’s internal communication professional?

• Developing an ability to ‘think business’:  at Executive and Board level.  Plus an understanding of how senior leaders think – and make decisions.  All important aspects of knowing how best to influence in a positive way. Understanding and navigating the political and power structure helps too
• Having the gravitas to promote communication strategies supporting business objectives – and the knowledge to explain why they make sense.  That means getting an understanding of what makes different people tick – the psychology of communication.  It also means having the listening and research skills to apply that knowledge with the various groups that make up the organisation, developing strategies that acknowledge their different world views. One approach doesn’t fit all.  
• Getting to grips with the culture (or cultures) of the organisation and identifying communication approaches that will work – and those that won’t.  As well as understanding the complexities involved in ‘changing culture’. 
• Responding to the opportunities of a more connected world.  Gone are the days where communication = telling. Digital communication can open up dialogue and sharing across – and beyond – the organisation.  It can also be the latest corporate toy to crash and burn. The internal communication professional can make all the difference here.
• Having the confidence and skill to coach leaders at all levels in their leadership communication style.  The way that leaders – from top to bottom of the organisation – promote dialogue is the foundation for an engaged and healthy organisation.
• Providing opportunities for the organisation to both communicate and to listen while avoiding communication overload.  And ensuring that measurement, evaluation, and continuous improvement  are part of ‘business as usual’.

Of course, the core craft skills of writing and creating compelling communication materials remain as important as ever. But the time is right for internal communication professionals to be raising our game.

What do you see as the core challenges facing communication professionals today?
Share your experiences below:

Liz Cochrane

Course Director, Masters in Internal Communication Management

Employment Law Changes Spring 2013

This Spring coincides with various changes in employment law that are likely to affect the day-to-day working practices of many organisations. If you would like expert advice on the current legislation and ensure you have the correct employment law procedures in place, why not join The PEEL Club, an exclusive club for HR professionals?

The PEEL Club is a group of HR professionals who regularly meet up to discuss Employment Law changes, challenges and best practice. In this video we meet, Prof Patricia Leighton, an employment law specialist and the PEEL Club leader, who tells us more about the benefits of attending the PEEL Club...

How To Change Your Company Culture

Barclay’s recent job cuts announcement includes a vow to ‘change the corporate culture’ of the organisation.  How realistic is that as an aim?

Organisational Change

New CEO Anthony Jenkins is wise to say that it will take ‘five to 10 years’ to embed genuine change. Culture is the very essence of an organisation.  There is a debate about whether culture is something an organisation “has” – a characteristic which can be changed in the same way as new equipment can be bought or processes introduced, or whether it is something an organisation “is” – so fundamental to the DNA of the organisation that it permeates all elements of organisational life.

Cultural models reflect this complexity. The well-known cultural web developed by Johnson and Scholes provides one illustration. The web is made up of a number of elements:

• The events and stories that people talk about
• The rituals and routines that show what is important and what‘sanctioned’ behaviour is
• The symbols, from the organisation’s brand and buildings to the language that people use
• Who has real power – to keep the status quo or make improvements
• What controls are in place – both measurement and reward systems
• The formal organisational structure – showing both who and what is important

At the centre of these six elements is what Johnson and Scholes call the ‘paradigm’: those deep unstated assumptions about the organisation that are so taken for granted, people don’t even know they have them.
To make it worse, few organisations have a single culture.   Subcultures proliferate – forming for reasons as varied as the requirement for an R&D division to work in a particular way to make its contribution, to the different basic assumptions that contribute to the world view of people from varying national cultures in a multi-national organisation.

So is change possible?  Yes, but it is important to recognise the limitations and risks.  As well as multifaceted, culture is multi-layered.  Ed Schein, father of organisational cultural theory, paints a picture of the levels of culture: Artifacts– things that can be seen, heard and touched as soon as you walk through an organisation’s doors.  Espoused values and beliefs - what people say is important. And finally – the basic, underlying assumptions that form the beating heart of the organisation. These assumptions build up over an organisation’s lifetime as a result of people finding a way of being that ‘works’ and works repeatedly when tackling challenges. That level of ‘taken for grantedness’ is tough to permeate – which helps explain the anxiety and resistance that can scupper the most well-meaning change efforts.  Though it also means that there are times where it is obvious that ‘the world is shifting’ when cultural change is the most likely – as it becomes increasingly clear that the old ways of being simply just won’t cut it for the future.

Changing culture means being in it for the long haul, taking a holistic approach – and recognising that intended changes often end up having unexpected consequences. No blog post could do justice to the complexity of what is required. A few pointers, in particular from a communication perspective include:

• Clarity. Populate the cultural web to understand where your culture is now, and where you need it to be
• Help people to ‘unlearn’:  use communication to help show why the current way of being just won’t work for the future. Better still, find ways people can find this out for themselves (e.g.: ask groups to conduct their own market research) 
• Support leaders in being tangible and explicit about what is changing (and what isn’t).  Highlight role models to help people ‘reframe’ their thinking.   Engage – providing structured opportunities for people to make their own informed decisions about solutions.
• Provide a safe environment.  Fear of failure or looking stupid is a big stumbling block.  Listen to understand concerns, then communicate the support that is being put in place.
• Recognise the power of the peer group – especially in the digital age.  Nurture and support ‘informal’ leaders
• Publicise and reinforce successes – and encourage people to do the same through internal social media platforms.

Liz Cochrane

Course Director, Masters in Internal Communication Management

Effective Internal Communication: But How?

Communication is a word we know all too well. But what does it really mean? Communication is: “the act or process of transmitting information (as about ideas, attitudes, emotions, or objective behaviour)”, Merriam-Webster.com, 2012 Merriam-Webster, Incorporated. Communication is a two way street - not only talking - but listening as well. Communication is a dialogue, not a monologue.

Internal Communication in the office refers to communication between employees and employers, employers and employees and between employees and employees.

But why is it important to communicate successfully internally in an organisation? 

Internal Communication is a critical success factor in any organisation and should feature on each company’s list of priorities. Over the years organisations have learned that employees will discuss work, projects and the culture in the office on a regular basis. It’s far better to set agendas and discussion points than to have uninformed employees discuss topics they know very little about.

Open communication between employers and employees leads to greater engagement on both sides and employees feeling valued and involved in the organisation’s future.  It can lead to increased staff morale and as previously mentioned staff engagement. Internal Communication also affects staff performance and thus the organisation’s ROI, reputation and brand. When staff understand what is required of them on a daily basis staff morale is high and this increases the organisation’s success. Happy employees lead to happy customers.

Internal Communication is also at the forefront when any changes occur in the organisation. Internal changes within the company will only be successful if the staff are involved and consulted during the change process.  Employees need to have a firm understanding of why change is necessary. 

In order to be effective Internal Communication needs to:

1. Communicate business objectives in a clear and precise manner
2. Should be written in easily understandable language
3. The communication’s results should be easily measured
4. Is delivered in a medium and at a time the receiver is happy with 

Benefits of Effective Internal Communication:

1. Greater staff morale, engagement and motivation
2. Better and more effective management
3. Successful external communication as internal communication complements external communication
4. Employees communicate and live the brand’s key priorities and vision, take Apple for example 
5. Staff will feel involved in any changes taking place in the organisation, thus are less likely to leave once these changes occur 
6. Happy and satisfied staff will lead to happy and satisfied customers 
7. Informed decision making

View our Postgraduate Diploma In Internal Communication Management. Or for more details please contact us on 0800 022 3410 or email us with your query: enquiries@capita-ld.co.uk