Tuesday, 29 May 2012

Effective Internal Communication: But How?




Communication is a word we know all too well. But what does it really mean? Communication is: “the act or process of transmitting information (as about ideas, attitudes, emotions, or objective behaviour)”, Merriam-Webster.com, 2012 Merriam-Webster, Incorporated. Communication is a two way street - not only talking - but listening as well. Communication is a dialogue, not a monologue.

Internal Communication in the office refers to communication between employees and employers, employers and employees and between employees and employees.

But why is it important to communicate successfully internally in an organisation? 

Internal Communication is a critical success factor in any organisation and should feature on each company’s list of priorities. Over the years organisations have learned that employees will discuss work, projects and the culture in the office on a regular basis. It’s far better to set agendas and discussion points than to have uninformed employees discuss topics they know very little about.

Open communication between employers and employees leads to greater engagement on both sides and employees feeling valued and involved in the organisation’s future.  It can lead to increased staff morale and as previously mentioned staff engagement. Internal Communication also affects staff performance and thus the organisation’s ROI, reputation and brand. When staff understand what is required of them on a daily basis staff morale is high and this increases the organisation’s success. Happy employees lead to happy customers.

Internal Communication is also at the forefront when any changes occur in the organisation. Internal changes within the company will only be successful if the staff are involved and consulted during the change process.  Employees need to have a firm understanding of why change is necessary. 

In order to be effective Internal Communication needs to:

  1. Communicate business objectives in a clear and precise manner
  2. Should be written in easily understandable language
  3. The communication’s results should be easily measured
  4. Is delivered in a medium and at a time the receiver is happy with 
Benefits of Effective Internal Communication:
  1. Greater staff morale, engagement and motivation
  2. Better and more effective management
  3. Successful external communication as internal communication complements external communication
  4. Employees communicate and live the brand’s key priorities and vision, take Apple for example 
  5. Staff will feel involved in any changes taking place in the organisation, thus are less likely to leave once these changes occur 
  6. Happy and satisfied staff will lead to happy and satisfied customers 
  7. Informed decision making
View our Postgraduate Diploma In Internal Communication Management. Or for more details please contact us on 0800 022 3410 or email us with your query: enquiries@capita-ld.co.uk

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